Cloud marketplace operating system

Every marketplace.
One command center.

Manage listings, private offers, co-sell, and revenue operations across AWS, Azure, and Google Cloud.

Book a demo See pricing · No long contracts. Cancel anytime.

5.0 on G2 · Reviewed by real cloud-marketplace operators

One workspace Every cloud

AWS

Azure

Google Cloud

automatum / marketplace operations live

Trusted by ISVs from seed to scale

An offer closes.
Your teams get the update.

When a buyer accepts an offer, Automatum updates your CRM and notifies your alliance team. Finance gets the deal details for reconciliation.

Explore integrations

Example workflowPrivate offer accepted

Illustrative

09:42:11
Marketplace confirmation receivedAWS Marketplace · Enterprise annual offer
Confirmed
09:42:12
Opportunity updated in SalesforceContract value, term, buyer and renewal date synced
Updated
09:42:13
Alliance team notified in Slack#marketplace-wins · account owner mentioned
Delivered
09:42:15
Revenue schedule createdFinance record ready for reconciliation
Ready

Marketplace → CRM → alliances → financeOne connected workflow

Spend less time on
marketplace admin.

We handle the marketplace work that keeps your team away from selling and building.

Offers without the spreadsheet.

Create offers, track acceptance, and manage renewals in one workspace.

Your engineers stay on your product.

We handle listing requirements, metering integrations, and setup across clouds.

The same deal details for every team.

Marketplace activity flows into your CRM, so sales and finance can see what sold.

Inside Automatum

Manage the work
from listing to renewal.

List

We’ll get your listing ready.

We build the listing and handle marketplace setup. Your engineers can keep working on your product.

What’s included

Listing build and marketplace configuration
Contract and banking setup
End-to-end purchase testing

Transact

Create offers and report usage.

Create private offers and manage usage-based billing in the same workspace, with the marketplace integration handled for you.

What’s included

Private offers and reseller offers
Usage metering across cloud marketplaces
Marketplace integration handled for your team

New private offer×

AWS

Azure

ListingSelect a live listing

Offer nameEnterprise expansion

Private offerReseller (CPPO)

Create private offer →

Co-sell

We work alongside your alliance team.

Your alliance team can see the opportunities they’re working on and the cloud sellers involved. We help them run those joint sales efforts.

What’s included

Joint sales efforts with AWS, Azure & GCP sellers
Your pipeline visible to cloud sellers
Help for your alliance team

Partner-influenced pipeline$2.48M+18.4%

AWS$1.24M12 opps

Azure$820K8 opps

Google Cloud$420K5 opps

Scale

Keep your CRM up to date.

Send marketplace deal details to Salesforce or HubSpot, so sales and operations can work in the tools they already use.

What’s included

Two-way Salesforce / HubSpot sync
Enriched purchase order, renewal, and payout details
Real-time alerts to Slack on offer acceptance

Marketplace ARR$4.28M+24.6% year on year

Salesforce48 recordsJust now

HubSpot24 records2m ago

Slack alertsActiveLive

See how Automatum would fit the way your team works.

Book a demo

Marketplace coverage

AWS

Azure

Google Cloud

Red Hat

How we get you live.

We handle the build and testing, with your team involved where it matters.

Day 1
Start with your requirements.
Contracts, billing, and metering requirements for each cloud.
Days 2–7
Build the listing.
Listing configuration, legal agreements, banking, and tax details.
Days 8–14
Test and go live.
Purchase testing and CRM connection before launch.
Ongoing
Get help after launch.
Help with co-sell, offers, renewals, and ongoing operations.

This is a typical schedule. We’ll review your scope and each cloud’s requirements with you on the discovery call.

What customers say.

Rated on G2 Listed on AWS Marketplace

The team at Automatum held our hand through the entire process. We were up on the marketplace very quickly which let us instantly start growing our business.

Mark Chatterton · CEO, inGenious AI

Automatum's technical versatility helped us find the right configuration and understand how to make the most out of the listing.

Sebastien Galand · CMO, Settlemint

Compare the essentials.

Swipe to compare providers

Entry-level marketplace platform plans and included features
What you get	AutomatumFree for year 1	SugerFrom $7,500 / yr	Tackle.ioFrom $22,500 / yr
Annual cost (entry tier)	Free year 1, then $1,199	Starts at $7,500	Starts at $22,500
Private offers included	Up to 50	Limited	Add-on
Metering (pay-per-use)	Included	Included	Included
CRM integrations	Included	Only on $24,499 plan	Only on $40k+ plans
Hands-on expert guidance	Included	Not included	Not included
Multi-cloud (AWS / Azure / GCP)	Included	Included	Included

These are entry-level plans. Features and limits differ, so check each provider’s current terms. See Automatum plans and limits →

Questions before you start.

New to cloud marketplaces? Read the cloud marketplace guide →

Can I use Automatum if I’m already listed?

Yes. You can use Automatum for private offers, metering, CRM sync, and co-sell after your listing is live. We can use the demo to look at your current setup and discuss which workflows you’d like to manage together.

How long does it take to get listed on a cloud marketplace?

Most ISVs using Automatum go live on their first cloud marketplace within 14 days. That covers the listing build, contracts, banking setup, and testing. Doing it without a marketplace management platform typically takes 2-4 months per cloud and needs dedicated engineering time.

Which cloud marketplaces does Automatum support?

You can manage listings, private offers, and metering for AWS Marketplace, Microsoft Azure Marketplace, Google Cloud Marketplace, and Red Hat Marketplace in Automatum.

How much does Automatum cost compared to Tackle or Suger?

Automatum’s Startup plan is free for the first 12 months, up to $100K in marketplace sales. After that, it’s $1,199 a year. Comparable features start at approximately $22,500 a year with Tackle and $7,500 a year with Suger. Limits and terms differ by plan. Check our pricing page for Automatum’s plans and confirm current competitor terms directly.

Do I need engineering resources to use Automatum?

No. We handle the listing build, contract templates, metering API setup, and CRM sync. Your engineers don’t need to write marketplace-specific code, and our team helps you through onboarding.

What is co-sell and how does Automatum help with it?

Co-sell means working with sales teams at AWS, Azure, or Google Cloud to sell your product to their enterprise customers. Automatum helps coordinate that work, track the shared pipeline, and make your opportunities visible to cloud sellers.

Let’s look at your
marketplace setup.

Show us how you handle marketplace sales today. We’ll walk through your listings, private offers, and CRM setup with you, then discuss what to tackle next.

Book a demo 30 minutes with a cloud GTM specialist

What we’ll work through

Your current marketplace workflow
Integration and onboarding requirements
What you need and what it costs

Every marketplace.One command center.

An offer closes.Your teams get the update.

Spend less time onmarketplace admin.

Offers without the spreadsheet.

Your engineers stay on your product.

The same deal details for every team.

Manage the workfrom listing to renewal.

We’ll get your listing ready.

How we get you live.

Start with your requirements.

Build the listing.

Test and go live.

Get help after launch.

What customers say.

Compare the essentials.

Questions before you start.

Let’s look at yourmarketplace setup.

What we’ll work through

Every marketplace.
One command center.

An offer closes.
Your teams get the update.

Spend less time on
marketplace admin.

Manage the work
from listing to renewal.

Let’s look at your
marketplace setup.