Cloud marketplace operating system

Every marketplace.
One command center.

List, transact, co-sell and scale across AWS, Azure and GCP from one operating layer. Go live in weeks, without building a marketplace team. Automatum is the cloud marketplace management software built for ISVs who sell on multiple clouds.

Book a demo See pricing · No long contracts. Cancel anytime.

5.0 on G2 · Reviewed by real cloud-marketplace operators

One workspace Every cloud

AWS

Azure

Google Cloud

automatum / marketplace operations live

Trusted by ISVs from seed to scale

Marketplace should unlock revenue. Most teams find it unlocks headaches.

We've onboarded 80+ ISVs onto cloud marketplaces. Every one of them landed with a version of these problems. And walked away from them.

Customers keep asking for marketplace.

Your largest deals are stalled because you're not on AWS, Azure, or GCP marketplace yet. Even if you are, you still can't transact.

Listing tied up engineering for a quarter.

Three clouds, three contract templates, three metering APIs. Cloud onboarding shouldn't cost you a sprint. Or three.

You're listed. Private offers are still a mess.

Co-sell, metering, CRM sync: none of it works out of the box. Manual spreadsheets and fragile scripts everywhere.

Marketplace data lives nowhere near your CRM.

Finance and sales can't see what closed where, or why. Without numbers, it's hard to commit budget for next quarter.

Inside Automatum

One product, designed around how marketplace teams actually work.

List

Live in 14 days, on every cloud.

We do the engineering, the listing build, the contracts and banking. Your team stays focused on shipping product.

Go live on AWS, Azure & GCP in 14 days
We handle engineering, contracts, and banking
No dedicated engineering team required

Transact

Private offers and metering, automated.

Generate private offers in seconds. Stream metering to all 3 hyperscalers without writing integration code.

Generate private offers in seconds
Stream metering to all 3 hyperscalers
No integration code needed

New private offer×

AWS

Azure

ListingSelect a live listing

Offer nameEnterprise expansion

Private offerReseller (CPPO)

Create private offer →

Co-sell

We work alongside your alliance team.

Joint motions with AWS, Azure & GCP sellers. Turn marketplace into your fastest enterprise channel.

Joint motions with AWS, Azure & GCP sellers
Pipeline visible to cloud seller teams
Turn marketplace into your fastest enterprise channel

Partner-influenced pipeline$2.48M+18.4%

AWS$1.24M12 opps

Azure$820K8 opps

Google Cloud$420K5 opps

Scale

Marketplace revenue, in your CRM.

Bi-directional Salesforce / HubSpot sync. Every PO, renewal, and payout enriched and routed to your ops team.

Bi-directional Salesforce / HubSpot sync
Every PO, renewal, and payout enriched
Real-time alerts to Slack on offer acceptance

Marketplace ARR$4.28M+24.6% year on year

Salesforce48 recordsJust now

HubSpot24 records2m ago

Slack alertsActiveLive

See how your current marketplace motion maps into Automatum.

Build my marketplace plan

The Path to Marketplace Success.

Day 1

Discovery & audit

30-min call. We map your contracts, billing, and metering needs to each cloud's requirements.

Day 2 – 7

Listing build & legal

We build your AWS, Azure & GCP listings end-to-end. EULAs, banking, tax forms. Handled.

Day 8 – 14

Test & go-live

Test private offers end-to-end. Wire up CRM. Push live across all three clouds.

Ongoing

Co-sell & growth

We work alongside your alliance team to drive AWS / Azure / GCP co-sell and accelerate enterprise deals.

Not sure which cloud to start with? Choose your SaaS marketplace channel.

ISVs from seed to enterprise are already growing on marketplace.

Rated on G2 Featured on Product Hunt Listed on AWS Marketplace

The team at Automatum held our hand through the entire process. We were up on the marketplace very quickly which let us instantly start growing our business.

Mark Chatterton · CEO, inGenious AI

Automatum's technical versatility helped us find the right configuration and understand how to make the most out of the listing.

Sebastien Galand · CMO, Settlemint

Same outcomes. About a fifth of the bill.

Swipe to compare providers

Feature

Automatum

From $4,500 / yr

Suger

From $7,500 / yr

Tackle.io

From $22,500 / yr

Annual cost (entry tier)

Starts at $4,500

Starts at $7,500

Starts at $22,500

Private offers included

Up to 50

Limited

Add-on

Metering (pay-per-use)

CRM integrations

Included

Only on $24,499 plan

Only on $40k+ plans

Hands-on expert guidance

Multi-cloud (AWS / Azure / GCP)

Entry-tier pricing shown for comparison. Confirm current terms directly with each provider.

From acceptance to revenue operations

One accepted offer. Every system updated.

Automatum turns marketplace activity into an operating workflow. CRM, finance, and alliances see the same deal at the same moment.

Explore integrations

WorkflowPrivate offer accepted

Synced

09:42:11
Marketplace confirmation receivedAWS Marketplace · Enterprise annual offer
Confirmed
09:42:12
Opportunity updated in SalesforceContract value, term, buyer and renewal date synced
Updated
09:42:13
Alliance team notified in Slack#marketplace-wins · account owner mentioned
Delivered
09:42:15
Revenue schedule createdFinance record ready for reconciliation
Ready

Four systems reconciled4.2 seconds

We work with the top cloud providers.

Compare AWS Marketplace vs Azure Marketplace

Everything you need to know about cloud marketplace management.

What is a cloud marketplace management platform?

A cloud marketplace management platform is software that helps ISVs (independent software vendors) list, sell, and manage their products across cloud marketplaces like AWS Marketplace, Azure Marketplace, and Google Cloud Marketplace. It automates listing creation, private offer generation, metering, CRM synchronization, and co-sell coordination, replacing months of engineering work with a single dashboard.

How long does it take to get listed on a cloud marketplace?

With Automatum, most ISVs go live on their first cloud marketplace within 14 days. This includes the full listing build, contract setup, banking configuration, and testing. Without a marketplace management platform, the process typically takes 2-4 months per cloud and requires dedicated engineering resources.

Which cloud marketplaces does Automatum support?

Automatum supports all three major hyperscaler marketplaces: AWS Marketplace, Microsoft Azure Marketplace, and Google Cloud Marketplace. We also support Red Hat Marketplace. You can manage all your marketplace listings, private offers, and metering from a single platform.

How much does Automatum cost compared to Tackle or Suger?

Automatum starts at $4,500/year for the Startup tier, which includes listing on all three clouds, up to 50 private offers, metering, and CRM integration. Comparable features from Tackle start at approximately $22,500/year and from Suger at $7,500/year. Automatum delivers the same core marketplace management capabilities at roughly one-fifth the cost of legacy platforms.

Do I need engineering resources to use Automatum?

No. Automatum handles the technical marketplace integration, including listing builds, contract templates, metering API configuration, and CRM sync. Your engineering team doesn't need to write marketplace-specific code. We also provide hands-on expert guidance throughout the onboarding process.

What is co-sell and how does Automatum help with it?

Co-sell is a joint selling motion where cloud provider sales teams (AWS, Azure, GCP) actively help sell your product to their enterprise customers. Automatum coordinates co-sell activities, tracks joint pipeline, and ensures your opportunities are visible to cloud seller teams, turning the marketplaces into your fastest enterprise channel.

Stop losing deals to "are you on marketplace?"

Talk to a cloud GTM expert. Walk away with a 14-day plan to your first marketplace deal, even if today you have zero listings.

Book a demo →

30-min discovery call✓

Custom readiness audit✓

Pricing for your stage✓

Long-term contract✗