Cloud marketplace operating system

From listing
to your pipeline.

Get listed, find the right cloud programs, and build a co-sell motion. Bring marketplace opportunities into the CRM your team already uses.

Book a demo Explore the journey

Your route to cloud sales

AWS

Azure

Google Cloud

Cloud opportunities move through Automatum into a connected CRM pipeline. Illustrative flow.

Some of the teams we’ve worked with

Meet our customers

In our customers’ words.

Meet our customers

More customer feedback Find us on AWS Marketplace

Inside Automatum

A listing is the start.
Build the motion around it.

Scroll through the four stages, or choose the one your team needs: listing, program readiness, co-sell and sales handoff.

List

Make your product available to buy.

We build your listing, configure the marketplace integration, and test the purchase flow with your team. You provide the product and commercial details.

What’s included

Listing build and marketplace configuration
Contract and banking setup
End-to-end purchase testing

Full Automatum listings workspace with marketplace listings and status — Listings workspace View full screen ↗

Programs

Find the programs that fit your business.

We help identify relevant cloud programs, review your readiness, and work through the requirements with your team.

What’s included

Review relevant cloud programs and readiness
Map requirements and prepare next steps
Support your team through the process

Your readiness path for each cloud.

AWS

ACE setupISV Accelerate
readiness

Microsoft

Co-sell-readyIP co-sell
eligibility

Google Cloud

Partner setupMarketplace
product review

We help you close the gaps
and prepare your application.

Each cloud decides eligibility and approval.

Co-sell

Keep shared opportunities moving.

Track shared opportunities in one workspace. We help your alliances team set up the handoffs and follow up with cloud sellers.

What’s included

Opportunity tracking and cloud-seller collaboration
A shared view for your alliance team
Support for establishing your co-sell motion

Share opportunities both ways with hyperscalers.View walkthrough ↗

Sales handoff

Keep cloud deals in your sales team’s CRM.

Bring marketplace opportunities into Salesforce or HubSpot so reps can work them alongside the rest of their pipeline. Keep deal details up to date as the opportunity progresses.

What’s included

Two-way Salesforce / HubSpot sync
Enriched purchase order, renewal, and payout details
Real-time alerts to Slack on offer acceptance

From cloud opportunity to your sales pipeline.

AWS

Azure

Google Cloud

Two-way opportunity sync with your CRM.

Cloud opportunityOwner · next action · deal stage

Two-way sync

Salesforce

or

HubSpot

Your CRM, with the context your reps need. Illustrative flow.

Ready for the transaction, too.

Create private offers, report usage and manage marketplace deal details from the same workspace.

Explore platform features

See how Automatum would fit the way your team works.

Book a demo

Your listing, from kickoff to launch.

Your team provides the product and commercial details. We handle listing configuration and testing.

Day 1
Start with your requirements.
Contracts, billing, and metering requirements for each cloud.
Days 2–7
Build the listing.
Listing configuration, legal agreements, banking, and tax details.
Days 8–14
Test and go live.
Purchase testing and CRM connection before launch.
Ongoing
Get help after launch.
Help with co-sell, offers, renewals, and ongoing operations.

This is a typical listing schedule. Program qualification follows each cloud’s requirements. We’ll review your scope and timing on the discovery call.

Your listing is live. What happens next?

Build a partnership.
Then build the pipeline together.

Once you’re listed, we help you work through the cloud programs and build relationships around the right accounts. Here’s how that work reaches your sales team and your pipeline.

First, get the partnership ready.

A live listing gives customers a way to buy. Co-selling also needs the right partner setup, technical evidence and sales material. We work out what is already in place and who needs to close each gap.

AWS · the route to ISV Accelerate

We help prepare FTR evidence with your engineers and establish an ACE opportunity process. Accelerate qualification also requires partner status, training, account setup and activity criteria.

AWS currently requires at least 15 qualified ACE opportunities and five launches in the previous 12 months, alongside other criteria. You build co-sell activity while working toward enrollment.

AWS requirements ↗ Check your readiness →

Microsoft · ready, then IP eligible

We help organize Partner Center setup, offer collateral and referral workflows. Co-sell ready needs a live offer, sales contacts and solution material. Azure IP co-sell eligibility adds validation, transactability and a revenue test: currently $100K in trailing-year Azure consumption or Marketplace billed sales at organization level.

We verify offer-level MACC enrollment before discussing the buyer’s committed Azure budget.

Microsoft requirements ↗ Read the readiness guide →

Google Cloud · partner and product readiness

We review your Partner Network membership, vendor account and payment profile, then help prepare the product and technical evidence for Google’s review. Public listings need a production-ready, enterprise-ready product and an approved Google Cloud hosting pattern.

We also help define the customer use case and seller materials. Publishing the offer and building a co-sell relationship are separate pieces of work; a listing does not guarantee referrals.

Google Cloud requirements ↗ Explore Google Cloud Marketplace →

Find the accounts
where the cloud can help.

We review your target accounts and open deals with you. The goal is to find a customer need that fits your product and matters to the cloud account team.

We help narrow the list and explain where your product fits, using customer evidence the seller can share with their team.

Cloud fit. Which cloud is the customer using, and what are they planning to build or change?
Buying need. Who owns the problem, and is there a project, budget or deadline?
A useful role. Could the cloud team help with technical discovery, account access or the buying route?

Assess your cloud sales setup →

Give the cloud seller
a clear way to help.

We help write the brief a cloud seller needs: the customer’s problem, why your product fits and the help you’re asking for. Then we prepare the referral and work through the response with your team. We agree who owns the next action.

For example

A monitoring vendor is helping a customer move workloads to the cloud. The ask is a joint discovery session with the cloud solution architect before the production rollout.

Keep the customer need, the cloud seller’s role and the agreed next action together in your CRM, so your sales team can follow through.

Read the co-selling guide →

Work cloud deals
where your reps already work.

Your reps shouldn’t have to chase a deal across cloud portals. We help bring marketplace opportunities into Salesforce or HubSpot, so they can see who owns the deal and what needs to happen next.

Together, we review referrals that need a response and deals waiting on a joint action. When a customer is ready to buy, we help with the private offer. New partner referrals follow the same sales process.

Salesforce integration →HubSpot integration →

The work, step by step

Readiness review

What needs to be in place?

AWSACE & ISV Accelerate

Account, live offer & qualification evidence

MicrosoftCo-sell ready & IP eligibility

Offer, seller materials & eligibility evidence

Google CloudPartner & Marketplace readiness

Partner setup, product & hosting review

Review the gaps. Agree who owns each one.

Account shortlist · illustrative example

Where can we sell together?

Customer preparing a cloud rollout

Need: Monitor new production workloads before launch.
Cloud fit: The rollout is on AWS, with an account team to engage.
Joint ask: Bring a cloud solution architect into discovery.
Next step: Confirm the buyer, timing and seller contact.

Prioritize accounts with a real buying need and a specific role for the cloud team.

Co-sell in practice

Make the next move together.

1
Start with the customer’s need
A cloud rollout needs reliable monitoring.
2
Give the cloud seller a clear role
Ask for discovery with a solution architect.
3
Agree who does what next
Your sales lead coordinates the session.
4
Keep it attached to the deal
Record the owner, next action and progress in your CRM.

A shared opportunity needs a shared next step.

CRM handoff · example

One deal your reps can work.

Cloud opportunity updates

Salesforce

or

HubSpot

Deal owner: Your sales lead
Next action: Joint technical discovery
Pipeline review: Referral source, progress and buying route

Keep the cloud work attached to the sales opportunity.

Prepare
Focus
Co-sell
Pipeline

Illustrative working documents, not live customer records.

See where the partnership
is helping you win.

Keep new partner referrals separate from deals you already had, and track where the cloud helped. Review wins as well as open pipeline to see what the partnership is contributing.

We scope the work with your team. Your engineers own product changes; cloud providers control approval and seller participation.

Map my next steps

Compare the essentials.

Swipe to compare providers

Entry-level marketplace platform plans and included features
What you get	AutomatumStartup plan	FoursFormerly Suger	Tackle.ioCloud GTM Platform
Annual cost (entry tier)	Free year 1, then $1,199 / yr	Contact sales	Based on platform usage
Private offers included	Up to 50	Included; plan limits apply	Available; confirm plan
Metering (pay-per-use)	Included	Included	Included
CRM integrations	Included	Basic on Professional	Salesforce; confirm plan
Hands-on expert guidance	Included	Optional services	Services available
Multi-cloud (AWS / Azure / GCP)	AWS, Azure, Google Cloud	AWS, Azure, Google Cloud	AWS, Azure, Google Cloud

Automatum Startup is free for 12 months up to $100K in marketplace sales. Plans, limits, and services differ. Reviewed 3 November 2026. Automatum plans · Fours pricing · Tackle subscriptions

Questions before you start.

New to cloud marketplaces? Read the cloud marketplace guide →

Can I use Automatum if I’m already listed?

Yes. You can use Automatum for private offers, metering, CRM sync, and co-sell after your listing is live. We can use the demo to look at your current setup and discuss which workflows you’d like to manage together.

How long does it take to get listed on a cloud marketplace?

Most ISVs using Automatum go live on their first cloud marketplace within 14 days. That covers the listing build, contracts, banking setup, and testing. Doing it without a marketplace management platform typically takes 2-4 months per cloud and needs dedicated engineering time.

Which cloud marketplaces does Automatum support?

You can manage listings, private offers, and metering for AWS Marketplace, Microsoft Azure Marketplace, Google Cloud Marketplace, and Red Hat Marketplace in Automatum.

How is Automatum priced?

Automatum’s Startup plan is free for the first 12 months, up to $100K in marketplace sales. After that, it’s $1,199 a year. Check our pricing page for the full plan limits. Fours (formerly Suger) publishes contact-sales pricing, and Tackle prices subscriptions around Cloud GTM success and platform usage. Confirm a quote directly with each provider.

Do I need engineering resources to use Automatum?

No. We handle the listing build, contract templates, metering API setup, and CRM sync. Your engineers don’t need to write marketplace-specific code, and our team helps you through onboarding.

What is co-sell and how does Automatum help with it?

Co-sell means working with sales teams at AWS, Azure, or Google Cloud to sell your product to their enterprise customers. Automatum helps coordinate that work, track the shared pipeline, and make your opportunities visible to cloud sellers.

Let’s map your
cloud sales journey.

Tell us where you are today. We’ll look at your listing, program readiness, co-sell process and CRM setup, then work out the next steps with you.

Book a demo 30 minutes with a cloud GTM specialist

What we’ll work through

Your listing and program readiness
Your co-sell process and CRM setup
Scope, timing and pricing

From listing to your pipeline.

In our customers’ words.

A listing is the start.Build the motion around it.

Make your product available to buy.

Ready for the transaction, too.

Your listing, from kickoff to launch.

Start with your requirements.

Build the listing.

Test and go live.

Get help after launch.

First, get the partnership ready.

Find the accounts where the cloud can help.

Give the cloud seller a clear way to help.

Work cloud deals where your reps already work.

See where the partnership is helping you win.

Compare the essentials.

Questions before you start.

Let’s map yourcloud sales journey.

What we’ll work through

From listing
to your pipeline.

A listing is the start.
Build the motion around it.

Find the accounts
where the cloud can help.

Give the cloud seller
a clear way to help.

Work cloud deals
where your reps already work.

See where the partnership
is helping you win.

Let’s map your
cloud sales journey.