Build it yourself
Your engineers own each integration.
- Full control of the code
- Engineers build each marketplace integration
- Each AWS, Microsoft, and Google change means rework
- Offers and metering run by hand
- The real cost hides in engineer time
From listing to cloud sales.
Launch on AWS, Azure, and Google Cloud. Build your co-sell pipeline and manage marketplace deals in Salesforce or HubSpot.
Listing publishedAWS Marketplace
Referral receivedMicrosoft co-sell
Private offer acceptedGoogle Cloud Marketplace- Deal syncedSalesforce or HubSpot
- $120M+
- marketplace value transacted
- 80+
- ISVs listed and live
- 5 days
- average to a live listing
Some of the teams we’ve worked with
Meet our customers
See Automatum in action.
Manage listings, shared opportunities, and sales integrations in one workspace.
Make your product available to buy.
View draft and published listings, filter by cloud, and see what needs attention before launch.
- Listing build and marketplace configuration
- Contract and banking setup
- End-to-end purchase testing
Ready for the transaction, too.
Create private offers, report usage and manage marketplace deal details from the same workspace.
Explore platform features
Your listing, from kickoff to launch.
Your team provides the product and commercial details. We handle listing configuration and testing.
- Day 1
Build the listing.
Listing configuration, pricing, and legal agreements, from your product details.
- Days 2–5
The cloud provider reviews.
AWS, Microsoft, or Google checks the listing. We answer the questions.
- About day 5
Test and go live.
Purchase testing and CRM connection before launch.
- Ongoing
Get help after launch.
Help with co-sell, offers, renewals, and ongoing operations.
We build the listing in 1 day. The review time depends on the cloud provider, and the average to a live listing is 5 days. Program qualification follows each cloud’s requirements. We’ll review your scope and timing on the discovery call.
In our customers’ words.
“The team at Automatum held our hand through the entire process. We were up on the marketplace very quickly which let us instantly start growing our business.”
Mark ChattertonCEO, inGenious AI“Automatum's technical versatility helped us find the right configuration and understand how to make the most out of the listing.”
Sebastien GalandCMO, SettlemintOne AWS deal, from referral to offer.
A software vendor has a buyer preparing an AWS rollout. The buyer needs to monitor production workloads before launch.
Read the co-selling guideAgree where AWS can help
Your sales lead confirms the buyer’s rollout date and monitoring needs. Automatum helps define a clear ask for the AWS account team.
Send the referral
Automatum helps prepare the brief and referral. Your sales lead asks AWS to bring a solutions architect to a joint discovery call.
Own the next step
Your sales lead owns the follow-up in your CRM. When the buyer is ready, Automatum helps prepare the private offer using the terms your team agrees.
One workspace for each team in the deal.
Marketplace revenue touches five teams. Each team gets the view that it needs.
- SalesClose marketplace deals faster, with private offers from your CRM.
- PartnershipsRun co-sell with AWS, Microsoft, and Google Cloud from one pipeline.
- RevOpsKeep marketplace data in step with Salesforce or HubSpot.
- FinanceTrack marketplace revenue, fees, and payouts without spreadsheets.
- FoundersGet listed and selling without an engineering project.
We fixed what was broken in marketplace selling.
Other platforms
The work is done. The bill climbs.
- Listing and private offers handled
- No integration to build
- Entry plans from $9,588 to $22,500 a year
- Prices often not published
- Services and add-ons often cost extra
Automatum
One straight line from listing to revenue.
- Listing built in 1 day, live in 5 on average
- Free for year 1, then from $1,199 a year
- A published price for each plan
- Expert guidance on each plan
- Listings, offers, metering, and co-sell in one place
The price, side by side.
Swipe to compare providers.
| What you pay for | AutomatumFlat yearly fee | ClazarCloud Sales Platform | Tackle.ioCloud GTM Platform | FoursFormerly Suger |
|---|---|---|---|---|
| Published prices | Each plan | Two of three plans | Starting prices only | None |
| Entry plan | Free year 1, then $1,199 / yr | $9,588 / yr | From $22,500 / yr, plus services | Contact sales |
| 50 private offers | $3,999 / yr | $17,988 / yr | Not published | Contact sales |
| CRM integration | $9,999 / yr, with unlimited offers | $17,988 / yr, with 50 offers | Not published | Contact sales |
Prices are the published list prices on 13 November 2026. Automatum Startup is free for 12 months up to $100K in marketplace sales. Clazar bills $799 or $1,499 a month for a year, and offers a free first year to eligible companies. Plans, limits, and services differ. Automatum plans, Clazar pricing, Tackle on AWS Marketplace, Fours pricing. Compare all platforms.
Questions before you start.
New to cloud marketplaces? Read the cloud marketplace guide
Can I use Automatum if I’m already listed?
Yes. You can use Automatum for private offers, metering, CRM sync, and co-sell after your listing is live. We can use the demo to look at your current setup and discuss which workflows you’d like to manage together.
How long does it take to get listed on a cloud marketplace?
We can build your listing in 1 day. The cloud provider then reviews it, so most ISVs go live in 5 days on average. That covers the listing build, contracts, banking setup, and testing. Doing it without a marketplace management platform typically takes 2-4 months per cloud and needs dedicated engineering time.
Which cloud marketplaces does Automatum support?
You can manage listings, private offers, and metering for AWS Marketplace, Microsoft Azure Marketplace, and Google Cloud Marketplace in Automatum.
How is Automatum priced?
Automatum’s Startup plan is free for the first 12 months, up to $100K in marketplace sales. After that, it’s $1,199 a year. It includes 1 accepted private offer. The Scale-up plan includes 50, and the Enterprise plan has no limit. Fours (formerly Suger) publishes contact-sales pricing, and Tackle prices subscriptions around Cloud GTM success and platform usage. Confirm a quote directly with each provider.
Do I need engineering resources to use Automatum?
No. We handle the listing build, contract templates, metering API setup, and CRM sync. Your engineers don’t need to write marketplace-specific code, and our team helps you through onboarding.
What is co-sell and how does Automatum help with it?
Co-sell means working with sales teams at AWS, Azure, or Google Cloud to sell your product to their enterprise customers. Automatum helps coordinate that work, track the shared pipeline, and make your opportunities visible to cloud sellers.
Ready for your security review.
Go to the trust centre- AWS Qualified Software
- SOC 2
- External penetration test
- Single sign-on and roles
- Hosted only on AWS
Let’s map your cloud sales journey.
Tell us where you are today. We’ll look at your listing, program readiness, co-sell process and CRM setup, then work out the next steps with you.
Book a demo30 minutes with a cloud GTM specialist
What we’ll work through
- Your listing and program readiness
- Your co-sell process and CRM setup
- Scope, timing and pricing
