Stories 80+ ISVs · $120M+ transacted on marketplace

Real ISVs. Real marketplace revenue.
Not slideware.

From seed-stage founders to enterprise ISVs, these are the teams who used Automatum to get listed, transacting, and co-selling on AWS, Azure & GCP — without burning a quarter of engineering time on marketplace plumbing.

Book a demo Read the wall of love · Average time to first marketplace deal: 14 days.
80+
ISVs listed
$120M+
Marketplace revenue unlocked
5 days
Fastest time to listing
600%
Avg. customer ROI
Trusted by ISVs from seed to scale
Newton Russell Induction Healthcare atomic.io Deel Energy Exemplar Evidentli inGenious AI SettleMint
S
SettleMint
Blockchain infrastructure for enterprise · Belgium
CASE 01 / 03
CASE STUDY · 2024 AWS Azure

From zero listings to two clouds priced right — without rebuilding the pricing model twice.

SettleMint wanted to be where enterprise buyers already had committed spend — AWS and Azure. The challenge wasn't just getting listed; it was figuring out a pricing model that translated cleanly across two marketplaces with very different mechanics.

Automatum's team built both listings in parallel, structured the SKU and packaging logic once, and replicated it across the two marketplaces so the buying experience felt identical to customers — and the revenue rolled into HubSpot the same way regardless of cloud.

Automatum's technical versatility helped a lot — not just finding the right configuration, but understanding how to make the most out of the listing.
Sebastien Galand · CMO, SettleMint
Sebastien Galand of SettleMint on working with Automatum
Hear it from Sebastien
CMO · SettleMint · 4 min
Marketplace footprint
Two listings, one pricing model — replicated cleanly across AWS & Azure.
CRM integration
HubSpot bi-directional sync: every marketplace deal lands as a tracked opportunity.
HubSpot
Revenue motion
Packaging and pricing tuned for enterprise marketplace buyers, not generic SaaS plans.
Enterprise
C
Concord Teams
Video collaboration for distributed work · UK
CASE 02 / 03
CASE STUDY · 2024 AWS

Listed on AWS in 5 days. Inside a quarter, Cisco was on the phone.

Concord Teams had AWS-native customers asking why they couldn't transact through their existing AWS contracts. Automatum got Concord live on the marketplace in five days — and the second-order effects came quickly.

Once Concord was listed, the AWS partner ecosystem opened up. Brand recognition from the marketplace badge alone led to an invitation to collaborate with Cisco Webex, and Concord plugged into the APN co-sell motion to surface joint opportunities with AWS sellers.

By listing on AWS Marketplace, we gained brand recognition with industry leaders we couldn't have reached cold — and Automatum made the whole thing feel like a five-day onboarding, not a five-month project.
Concord Teams · Alliance & Partnerships
Time to listing
Live on AWS Marketplace from contract signed to first transactable listing.
5 days
Strategic opening
Invited to collaborate with Cisco Webex on the back of marketplace presence and ecosystem credibility.
Cisco
Co-sell motion
Plugged into APN co-sell so AWS sellers surface Concord into their enterprise pipeline.
APN
Channel
Marketplace now a primary inbound channel for enterprise deals.
#1 channel
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Atomic AI
AI-native customer intelligence · Sydney
CASE 03 / 03
CASE STUDY · 2024 AWS

Turning AWS into an actual channel — not a vanity badge.

Plenty of ISVs get a marketplace listing and treat it like a static "we're available here" page. Atomic AI wanted to use AWS the way the big public software companies do: as a co-sell motion that puts AEs and AWS sellers on the same deals.

Automatum got Atomic listed in days, then went further — building the co-sell workflow so opportunities flowed both ways between Atomic and AWS partner managers. Marketplace stopped being a checkbox and became a measurable revenue lever.

Automatum Cloud were exceptional and provided us with invaluable support throughout the entire process of setting up our marketplace listing — and then helped us actually use it.
Bradley Simpson · Alliance Lead, Atomic
Time to listing
Listed on AWS Marketplace fast — Atomic could quote and transact in under a week.
< 5 days
Co-sell enablement
Bidirectional opportunity sharing with AWS Partner Network — AEs see joint pipeline in Salesforce.
Live
Channel growth
Marketplace and co-sell became a structured growth motion, not a one-time integration.
Scaling
More voices

And the rest of the room. In their own words.

The team at Automatum held our hand through the entire process. We were up on the marketplace very quickly which let us instantly start growing our business.
Mark Chatterton · CEO, inGenious AI
Automatum is the secret sauce behind our cloud success. User-friendly, dynamic, and simply brilliant.
Hydrogen Sapkota · Business Analyst, GIO
We needed marketplace to close a top-3 enterprise deal. Automatum stood up the listing, the private offer, and the metering in less time than the legal review took.
RevOps Lead · Series-B SaaS
The CRM sync is the part nobody talks about until they have it. Salesforce shows marketplace revenue exactly the same way it shows direct — finance stopped asking us to reconcile.
Head of Alliances · Cybersecurity ISV
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