The Azure Equivalent of AWS CPPO

Azure Multiparty Private Offers (MPOs) are Microsoft's mechanism for three-party marketplace deals. An ISV provides the software, a Cloud Solution Provider (CSP) partner adds their services and margin, and an enterprise customer purchases the bundle through Azure Marketplace.

How MPOs Work

1. ISV creates a private offer with wholesale pricing and designates a CSP partner
2. CSP partner adds their margin and services to create a customer-facing offer
3. Customer accepts through their Azure account — MACC-eligible if the ISV is IP Co-Sell
4. Microsoft handles disbursement — ISV receives wholesale price, CSP receives margin

Why MPOs Matter

• MACC eligibility preserved: The customer can use committed Azure spend to purchase
• Channel activation: CSP partners who couldn't transact your software through marketplace can now do so
• Single invoice: The customer gets one invoice from Microsoft covering both the software and partner services
• Scale: Every enabled CSP partner becomes a marketplace distribution endpoint for your product

MPO vs. CPPO

CPPO (AWS): The channel partner creates the offer. MPO (Azure): The ISV creates the offer and designates a partner. Different mechanics, same outcome — three-party marketplace deals.

Setting Up MPOs

1. Ensure your listing is transactable on Azure Marketplace
2. Achieve IP Co-Sell Eligible status (strongly recommended for MACC eligibility)
3. Identify and onboard CSP partners in Partner Center
4. Create MPO offers through the Partner Center API or console
5. Train partners on the customer acceptance flow

Best Practices

• Start with your strongest 2–3 CSP relationships
• Align on margin structure before creating the first MPO
• Ensure partners understand how to position MACC eligibility to customers
• Track MPO deals separately for channel revenue attribution

Automatum manages MPO creation and tracking alongside standard private offers. Visit automatum.io to activate your Azure channel motion.