The Cloud Marketplace Launch Playbook

The exact sequence we use to take ISVs from zero to a live, revenue-ready listing on AWS, Azure & GCP — in weeks, not quarters. No sales call required.

• The 14-day launch timeline — what to do each day from kickoff to a live listing.
• The private-offer & co-sell motion that turns a listing into real pipeline.
• Metering & packaging patterns that avoid the rebuild-later trap.
• The incentives checklist — cloud credits and ISV programs most teams leave on the table.

Built from 80+ listings and $120M+ transacted through marketplace.