Microsoft Partner Listed across Azure Marketplace & AppSource →

Take on the Microsoft Commercial Marketplace like a pro.

Azure Marketplace listing, private offers, MACC drawdown & co-sell with Microsoft — in weeks, not quarters.

Automatum is the end-to-end platform that simplifies your Microsoft Commercial Marketplace motion — from Partner Center onboarding through transactable offers, MACC-eligible deals, and co-sell with Microsoft field sellers.

Book a demo Chat to us · No long contracts. Cancel anytime.

4–6 wks

Time to first listing

100%

Partner Center handled

0 eng days

From your team

Why Azure Marketplace

Put your product where Microsoft enterprise buyers already shop.

Put your product in the spotlight

We manage Azure Marketplace listings and unlock easy purchasing through access to Microsoft Azure Committed Spend (MACC) budget commitments.

Achieve first successes fast

Private offers enable custom pricing and flexible transactions, while the Automatum Platform simplifies co-sell sales and scales with your growing business.

Review & improve for success

Optimize listings with advanced integrations, deep analytics, evergreen strategies, and auto-provisioning — all on a platform built for ISVs.

Selling on Microsoft

Beautiful analytics to grow smarter on Microsoft's Commercial Marketplace.

Powerful, self-serve product and growth analytics to help you convert, engage, and retain more users — trusted by over 4,000 startups.

Automatum makes it easy to navigate and optimize your presence on the Microsoft Commercial Marketplace. As a premier cloud platform, Microsoft's Commercial Marketplace provides numerous opportunities to grow.

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Azure Marketplace dashboard with analytics for ISVs

The right listing type

Pick the offer type that fits how your software is sold.

Microsoft's commercial marketplace supports several offer types and pricing models. Deciding the right one for your business can be overwhelming — that's where Automatum comes in. We help you evaluate options and select the best offer type, then handle the configuration end-to-end.

SaaS

Sell your software as a subscription on the Microsoft Commercial Marketplace.

With the SaaS application offer type on Microsoft's commercial marketplace, you can offer your software as a subscription service to customers. This option is available for both server-based and true SaaS products, giving you flexibility in how you package and price your solution.

By leveraging Automatum's expertise and the power of the commercial marketplace, you can monetize your product and reach a global audience of potential customers and partners.

Server / VM

Pre-configured VM images for fast deploy on Azure.

Server-based products in the Azure Marketplace are pre-configured virtual machine templates that allow users to swiftly launch and operate applications on Microsoft Azure's Virtual Machines.

These listings provide a platform for vendors to showcase their software and solutions in the form of ready-to-deploy images. Customers can easily discover, purchase, and deploy templates directly to their Azure environment, ensuring a seamless setup process.

Vendors gain exposure to a global audience on Azure, while customers benefit from a streamlined deployment journey backed by Azure's compatibility and security standards. Billing for software or services linked with the server-based product is integrated into the customer's Azure account, delivering a unified billing experience.

Unlock yourself

Listed in six weeks, not six months.

Partnering with Automatum gives you the support you need for both short-term and long-term success on the Microsoft Commercial Marketplace. We handle the entire process — from Partner Center onboarding to transactable offer configuration — so you can get your product listed in less than six weeks, compared to the typical 3–4 months it may take on your own.

Marketplace Integrations

Building your own integrations can be a daunting task. Our team has done most of the heavy lifting for you — APIs, webhooks, fulfillment, metering.

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Zero-Engineering Effort

Getting to Marketplace on your own requires a high degree of engineering support — which most organizations don't have time for.

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True Partnership

Once your product is live, we'll collaborate with your sales and operations teams, providing comprehensive support across co-sell motions.

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Sales Training

When you list with Azure Marketplace, you get hundreds of pages of Marketplace documents — but with Automatum, we simplify everything.

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Customers

What ISVs say about Automatum on Azure.

The team at Automatum Cloud were great and held our hand through the entire process of setting up our marketplace listing. We were up on the marketplace very quickly which allowed us to instantly start growing our business.

Mark Chatterton · CEO, inGenious AI

Automatum's technical versatility helped a lot, not only in finding the right configuration, but also understanding how to make the most out of the listing. We would recommend Automatum.

Sebastien Galand · CMO, Settlemint

Automatum is the secret sauce behind our cloud success. User-friendly, dynamic, and simply brilliant.

Hydrogen Sapkota · Business Analyst, GIO

Automatum Cloud were exceptional and provided us with invaluable support throughout the entire process of setting up our marketplace listing.

Bradley Simpson · Alliance Lead, Atomic

Frequently asked questions

Everything you need to know about Azure Marketplace.

How long does it take to list on Azure Marketplace?

With Automatum, most ISVs can publish to Microsoft's Commercial Marketplace in 4-6 weeks. This covers Partner Center setup, technical configuration, offer creation, and Microsoft review. Without expert support, the process typically takes 3-5 months.

What listing types does Azure Marketplace support?

Azure Marketplace supports SaaS offers, Azure Virtual Machine images, Azure Container offers, Managed Applications, and Consulting Services. Automatum helps you configure the right offer type and pricing model for your product.

Can buyers use their Microsoft Azure committed spend (MACC)?

Yes. Products with Azure IP co-sell eligible status qualify for MACC (Microsoft Azure Consumption Commitment) drawdown. This means enterprise buyers can apply their existing Azure spend commitments to your software, making procurement significantly faster.

How does co-selling with Microsoft work?

Through Microsoft's co-sell program, you can share deal opportunities with Microsoft field sellers who can provide joint customer engagement, technical validation, and deal acceleration. Automatum automates referral submission and tracking through Partner Center.

Do I need engineering resources to list on Azure Marketplace?

No. Automatum handles the full technical integration including SaaS fulfillment APIs, subscription lifecycle webhooks, landing page configuration, and metering. Your engineering team can stay focused on building your product.

What is the difference between Azure Marketplace and AppSource?

Both are storefronts within Microsoft's Commercial Marketplace. Azure Marketplace targets IT professionals and developers looking for technical solutions, while AppSource targets business users seeking line-of-business applications. Automatum can list your product on both.

Take Azure Marketplace
off your to-do list.

Talk to a Microsoft marketplace specialist. Walk away with a 4–6 week plan to your first Azure Marketplace transactable offer — even if today you have zero Partner Center setup.

Book a demo

Cloud marketplaces
simplified with Automatum

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Take on the Microsoft Commercial Marketplace like a pro.

Put your product where Microsoft enterprise buyers already shop.

Put your product in the spotlight

Achieve first successes fast

Review & improve for success

Beautiful analytics to grow smarter on Microsoft's Commercial Marketplace.

Pick the offer type that fits how your software is sold.

Sell your software as a subscription on the Microsoft Commercial Marketplace.

Listed in six weeks, not six months.

Marketplace Integrations

Zero-Engineering Effort

True Partnership

Sales Training

What ISVs say about Automatum on Azure.

Everything you need to know about Azure Marketplace.

Take Azure Marketplaceoff your to-do list.

Take Azure Marketplace
off your to-do list.