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For Cloud Alliances & Partnerships

Architect a multi-cloud partnership engine

Turn co-sell from a manual grind into a revenue machine. Automatum unifies your cloud provider relationships, partner workflows, and attribution in one platform.

Co-Sell Pipeline
AWS ACE Referral Active
Azure Co-Sell Lead Active
GCP Partner Referral Pending
The Challenge

Managing cloud partnerships across three providers is overwhelming

Alliances leaders juggle fragmented portals, manual co-sell tracking, and opaque attribution that makes proving partnership ROI nearly impossible.

🔗

Fragmented partner portals

AWS Partner Central, Azure Partner Center, and GCP Partner Advantage each have different workflows, data formats, and submission processes.

🕐

Manual co-sell submissions

Submitting co-sell opportunities requires switching between portals, copying data from your CRM, and manually tracking status across each cloud.

📈

No attribution visibility

You cannot easily prove which deals were partner-sourced versus partner-influenced, making it hard to justify investment in cloud relationships.

🎯

Missed MACC and incentive targets

Without centralized tracking, your team misses MACC consumption milestones and fails to qualify for cloud provider incentive programs.

How Automatum Helps

Purpose-built for partnership teams

Co-Sell Automation

Submit co-sell opportunities across all clouds from one place

Automate co-sell submissions to AWS ACE, Azure Partner Center, and GCP Partner Advantage directly from your CRM. No portal hopping required.

  • One-click submissions from Salesforce
  • Auto-fill opportunity data from CRM
  • Track acceptance and referral status centrally
AWS ACE: Enterprise Deal Accepted
Azure Referral: FinCorp In Review
GCP Lead: DataStar Approved
Attribution & Reporting

Prove the value of every cloud relationship

Track partner-sourced versus partner-influenced revenue with automated attribution. Show leadership exactly how cloud partnerships drive pipeline.

  • Sourced vs. influenced revenue tracking
  • MACC consumption dashboards
  • Executive-ready partnership reports
📊 Partner-Sourced Revenue $2.4M
📈 Partner-Influenced Pipeline $5.1M
🎯 MACC Progress 78%
Partner Center Sync

Keep every portal updated without lifting a finger

Bi-directional sync ensures your data is consistent across AWS Partner Central, Azure Partner Center, and your CRM. Update once, reflect everywhere.

  • Automatic status sync across portals
  • CRM-to-partner-center data mapping
  • Compliance-ready audit trails
Salesforce ↔ AWS Partner Central Synced
Salesforce ↔ Azure Partner Center Synced
Salesforce ↔ GCP Partner Advantage Pending
Your Day, Transformed

From portal chaos to partnership clarity

✕ Without Automatum
  • 1 Log into 3 separate partner portals daily
  • 2 Manually copy CRM data into co-sell submissions
  • 3 Track referral status in spreadsheets
  • 4 Guess at MACC consumption progress
  • 5 Scramble to build attribution reports for QBRs
✓ With Automatum
  • 1 Submit co-sell opportunities from Salesforce
  • 2 Auto-sync data across all partner portals
  • 3 Track referral pipeline in a unified dashboard
  • 4 Monitor MACC milestones in real time
  • 5 Generate attribution reports with one click
Results That Matter

Numbers your VP of Alliances wants to see

5x
More co-sell submissions per quarter
90%
Reduction in portal admin time
100%
Attribution visibility for partner deals
2x
Partner-sourced pipeline growth
Integrations

Connected to every partner ecosystem

AWS Partner Central

ACE & co-sell sync

Azure Partner Center

Referral management

GCP Partner Advantage

Partner lead tracking

Salesforce

Bi-directional CRM sync

Automatum Cloud were exceptional and provided us with invaluable support throughout the entire process of setting up our marketplace listing. Their partnership expertise made multi-cloud manageable.
BS
Bradley Simpson
Alliance Lead, Atomic

Ready to scale your cloud partnerships?

See how Automatum helps alliances teams automate co-sell, track attribution, and grow partner-sourced revenue.