Concord Teams listed on AWS in under 5 days—then Cisco came calling
How a collaboration platform used Automatum to go from zero marketplace presence to an AWS listing in under a week, unlocking brand recognition and a partnership with Cisco Webex.
A growing SaaS platform needed marketplace credibility—fast
Concord Teams had built a strong collaboration product, but enterprise buyers increasingly required vendors to be available on AWS Marketplace. Without a marketplace listing, they were being excluded from procurement processes that leveraged committed cloud spend.
- Lost deals to competitors already listed on AWS Marketplace, as enterprise buyers preferred purchasing through their existing cloud commitments.
- Limited brand visibility in the enterprise market, making it harder to compete with established players for large contracts.
- No access to AWS co-sell programs like the APN (AWS Partner Network), which could amplify their sales reach through AWS sales teams.
Automatum fast-tracked the listing and opened doors to co-sell
Automatum's managed marketplace service handled every aspect of Concord Teams' AWS listing—from product configuration to pricing to go-live, all within days.
Product Configuration & Pricing
Automatum configured the AWS Marketplace listing, set up pricing tiers, and prepared all required product documentation and metadata.
Compliance & Review
Completed AWS compliance requirements, submitted the listing for review, and addressed any feedback from the AWS Marketplace team.
Go Live & Co-sell Activation
Concord Teams went live on AWS Marketplace and began the process of joining the APN ecosystem to unlock co-sell opportunities.
Rapid Listing
From zero to live on AWS Marketplace in under 5 days—no engineering resources required from Concord Teams.
Brand Recognition
Marketplace presence elevated Concord Teams' credibility with enterprise buyers and industry leaders.
APN & Co-sell Enablement
Automatum helped Concord Teams leverage the AWS Partner Network ecosystem, opening doors to bigger deals and co-sell motions with AWS sales teams.
From unknown to AWS-listed—and a Cisco Webex collaboration
The speed and quality of the listing created a cascade of positive outcomes that Concord Teams had not anticipated.
“Automatum got us listed on AWS Marketplace in under 5 days. The brand recognition we gained was immediate—it led directly to an invitation to collaborate with Cisco Webex, something that wouldn’t have happened without marketplace presence.”
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See how Automatum can help you too
Get listed on cloud marketplaces in days—not weeks. Zero engineering required.
